The CMO Survival Score

The agency landscape has shifted fundamentally.
AI is changing what agencies can produce and what you should pay for it. The network model is declining. Independent agencies are becoming more specialist and more powerful, if you know how to work with them.

Most CMOs hoever are still buying agency services the way they did five years ago.
Broad retainers. Hourly billing. Rosters that accumulated rather than being designed. Briefs that describe outputs rather than outcomes.

This assessment tells you exactly where your model is strong and where it's creating exposure. 15 questions. Approximately 4 minutes. Your result is a percentage readiness score with your specific gaps named.

Answer honestly, not how you'd like things to be, but how they actually are right now.